Can a graphic designer be a catalyst for positive change? Breaking down the concept of "green design" step-by-step, respected industry leader Brian Dougherty captures the ability of designers to communicate, persuade, and ultimately spread a socially and ecologically responsible message to both consumers and corporations. Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:
· Picking projects · Strategizing with clients · Choosing materials for manufacture and shipping · Understanding users · Picking ink and paper for printing · Binding · Packing final products · Building strong brands · Working with clients to foster transparency and corporate social responsibility
From Jim Krause, Bestselling Author of the Index Series
Features a lively and engaging perspective by a respected design authority
Offers an in-depth examination of the creative and practical issues involved in all of the important areas, such as font anatomy, headlines, and body texts
Design expert Jim Krause, author of the best-selling Index series, returns with a look at type, one of the most fascinating design topics. With conferences and blogs devoted to type, the subject continues to capture the attention of designers. Now there is a book that does the same. Type Index eschews the ponderous style found in other books in favor of a fresh, accessible approach. This is just the type of book designers have been waiting for!
A new take on color combinations!
Color Index 2 contains hundreds of different color combinations, each with an accurate formula for both print and web use. You'll easily find the best colors for your piece with chapters organized by dominant hue, and with unique expansion palettes--sets of four related hues arranged from dark to light--that allow you to explore even more color combinations for limitless possibilities.
Designers, illustrators, photographers and fine artists alike will find this book an indispensible tool when it comes to finding color-related ideas and solutions. A companion to its best-selling predecessor, Color Index 2 offers even more colors and fresh new combinations of colors, making it easier than ever to create harmonious palettes for whatever project you're working on
· Picking projects · Strategizing with clients · Choosing materials for manufacture and shipping · Understanding users · Picking ink and paper for printing · Binding · Packing final products · Building strong brands · Working with clients to foster transparency and corporate social responsibility
Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.
From Jim Krause, Bestselling Author of the Index Series
Features a lively and engaging perspective by a respected design authority
Offers an in-depth examination of the creative and practical issues involved in all of the important areas, such as font anatomy, headlines, and body texts
Design expert Jim Krause, author of the best-selling Index series, returns with a look at type, one of the most fascinating design topics. With conferences and blogs devoted to type, the subject continues to capture the attention of designers. Now there is a book that does the same. Type Index eschews the ponderous style found in other books in favor of a fresh, accessible approach. This is just the type of book designers have been waiting for!
A new take on color combinations!
Color Index 2 contains hundreds of different color combinations, each with an accurate formula for both print and web use. You'll easily find the best colors for your piece with chapters organized by dominant hue, and with unique expansion palettes--sets of four related hues arranged from dark to light--that allow you to explore even more color combinations for limitless possibilities.
Designers, illustrators, photographers and fine artists alike will find this book an indispensible tool when it comes to finding color-related ideas and solutions. A companion to its best-selling predecessor, Color Index 2 offers even more colors and fresh new combinations of colors, making it easier than ever to create harmonious palettes for whatever project you're working on
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