Tuesday, February 15, 2011

Week 4: Digital Journal Assignment - Customized Lettering


I really enjoy this logo. Although I can't exactly find the correct font for the logo it seems to go along well with some brush fonts that I found on MyFonts. From what I can tell, the designer probably disconnected the bowl of the e to go along with the curved steam coming out of the coffee cup, also forming the F's of the word coffee. They also probably emphasized the curve in the C more than the original typeface.


*** update*** I may have actually found the font - barrista on myfonts



This is a logo for Du Life looks like a modified Geometric font like Bauhaus or Avenir because there is no varying width and the bowl of the d is completely geometric. In my opinion they added another modified letter to make the tail of the d (or the letter u) and rounded all the corners to give it a more friendly feel.


Here is another typeface that received some help from alteration. This typeface seems to be a Neo-Grotesque font because it has little variation and the D kind of looks like it has a well defined coutner. If I had to guess, this logo kind of looks like Antique Olive except in a black face because of the horizontal line at the top of the A and the very pointy counter inside the A pointing to the top. They may have added some extra weight to the line width and obviously they added what looks like an extra road lane, to the left side of the A.


I also really like this logo. Its another geometric font like Avante Garde Gothic because of the little variation and the roundness of the o. The font was altered by rounding the connected horizontals and verticals and then pointing the different acenders, descenders, and horizontal lines.

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