Like I've said in my past posts, I really like things that make sense and once you get it, you don't forget it. This is one of those things. If I were walking up to this I would probably say what the hell? And then you read it and you get this "ahhhh I see" reaction.
Here's an ambient advertisement that I really love. It's for one of the office supply stores. Great.
This one is my favorite. FedEx just kicked UPS in the ass with this one.
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