Pantone Makes Paint

So I'm working on a Fuller O'Brien paint packaging project right now. While researching, I found that Pantone has come out with its own paint products which I thought was a really good idea.

I really enjoyed how they stayed within their brand, really captured Pantone's essence in a 3D paint product. I like the simple design and their simple type. I feel that any visual artist would, as long as budget permits, buy this product because of the equity most artists have put into Pantone.