I really liked this one. It's the reinvention of the first aid kit. It has a great integrated handle and it looks clean and simple. If they had redone this product and moved away from the clean minimalistic design, I don't think it would be as successful.
This one was picked because of its egg carton, eco friendly egg carton material, and homey colors scheme. I like the nest thing going on in the package and the fact that its not a gift box necessarily or a gift bag... its a gift egg carton, that even has some "nest" qualities about it.
The other winner was, ofcourse, .... Coke. I have to give them credit, even though they are a huge raging corporate monster; this new aluminum bottle is a great redesign of the their original glass bottle. Its modern yet traditional.
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